— adjective —
(of a story or event) not narrated or recounted.


Untold Research breaks the mold of traditional research by thoughtfully measuring and exploring not only people’s thoughts, opinions, and behavior, but also the motivations behind them. Through both time-tested and experimental methodologies, we craft custom studies that create space for participants to respond authentically because we know repeating what was done yesterday will never change tomorrow.

Taking a data-driven lens to addressing issues is not just our work, it is our passion. As a full service research firm, we bring unparalleled energy and creativity to each project. Extending beyond the data, we aim to work in partnership with clients to bring about real change.